Clothes model pulls advert after newest marketing campaign sparks row

Fashionable clothes model, FabIndia, a favorite of many who like sporting their ‘ethnic-printed’ kurtas, discovered themselves embroiled in an issue relating to their newest tweet. The tweet had promoted their newest clothes assortment, titled ‘Jashn-e-Riwaaz’, which was aimed as an enormous launch, to tie in with the present festive season.

FabIndia had tweeted out the gathering on October 9, with the put up , “As we welcome the competition of affection and lightweight, Jashn-e-Riwaaz, by FabIndia is a group that superbly pays homage to Indian tradition…”. The put up featured women and men adorning festive, Indian ethnic clothes in a vibrant shade of crimson.

The tweet was eliminated by FabIndia on Monday and the advert was pulled as properly, after an uproar erupted on social media that principally accused the clothes model of ‘damaging the Hindu competition of Diwali’.

Quickly the hashtag #boycottFabIndia began to pattern on Twitter, with many customers asking for a direct boycott of the model. BJP Yuva Morcha President Tejasvi Surya, too joined the uproar on social media and tweeted, “Deepavali just isn’t Jash-e-Riwaaz. This deliberate try of abrahamisation of Hindu festivals, depicting fashions with out conventional Hindu attires, have to be referred to as out. And types like @FabindiaNews should face financial prices for such deliberate misadventures,” wrote Surya, who additionally tagged FabIndia within the put up, and linked the stated tweet in his put up.

Many different netizens referred to as out FabIndia for unnecessarily attempting to infuse religions, and attempting to impose a ‘secular’ world view on a Hindu competition. Uttarakhand MLA Rajkumar, from BJP too posted about the identical. “Deepavali just isn’t Jash-e-Riwaaz…Interval!!! Looks as if Fab India has completed this intentionally to harm Hindu Sentiment. #BoycottFabIndia”, wrote Rajkumar, who hooked up a screenshot of the unique FabIndia put up.